Great review AH and Matt! Once again the "I can do better/build better" 1% crowd shows up to yell at the 99% over "value". I trust Matt. He's well regarded throughout the industry and amongst his peers. When he says; "In fact, I can’t think of a better retrofit subwoofer option. When evaluated on the basis of in-wall retrofit subwoofers, I believe this to be the best option on the market that I have tested." That's HIGH PRAISE considering what he's tested and installed and personally owns. I'm glad you enjoy your DIY gear, you should considering the time you invested. SVS doesn't wander into this without having done research on the target audience. As far as marketing, all I can say is where have you been. If you think these companies hire ad agencies to target the people that read AH, I've got news for you - they don't. Be thankful Gene, Matt, James and others can get modest to dramatic product improvements to market for our benefit. I hate "boxes" in my living space. I'd happily install these with some quality on/in walls for a living room.
"I'm glad you enjoy your DIY gear, you should considering the time you invested"
Not much more time then thinking about what to order online and get that done, delivered and installed.
The computer design work and drawing the plans as about a day.
I had the enclosures built in C & C shop. I went in at 8:00 AM and was out by noon with the four enclosures completed.
Since it was new construction framing the enclosures in was less than an hour.
Then we get to installing the drivers and conduit that did not take long, about and hour. The crossover builds about two hours.
Cutting the aluminum frames was about two hours, and then I had to take them to be painted and chromed professionally.
Making the grills about two hours.
Installing the gear took no longer than if I had bought everything.
For me this was a pretty easy straightforward job. No hassles.
It is a 1000 watt in wall system that easily fills the space with effortless high quality audio, and my wife loves it. None of it takes up any floor space.
What is really needed is that there needs to be relationships built between the AV community and the building/construction industry.
The fact is that physics rules, and you can't put a quart into a pint pot.
This rig is not just good "for an in wall system", but a really good AV system that gives no quarter to a 3.1 in room system.