Newer QLEDs are sure as hell not just a glorified LED TV.... Last year's sets are NIGHT & DAY better than a regular LED and massively improved over the previous year's QLEDs (which I'd agree weren't much better than a regular LED). They are so much improved, it was hard to tell them apart from the OLEDs at Best Buy (admittedly bright ambient lighting). Even at home, it's night and day for black levels. It's not OLED's perfect blacks, but it's one hell of a lot closer than the previous year while having NIT levels (if you care at all about HDR, it matters) 2-3x higher than OLED.
They achieve this by using "zones" or "banks" of LEDs that can be lit up or dimmed individually. They've announced their intention to eventually go even smaller to "micro" zones which they think will get them to the point where you can barely or not tell them apart from OLED while retaining much higher NIT output. If you have not see QLED on the high-end models in the past year, you should check them out. It's night and day. I got one for my mother since she watches CNN like a crazy person and an OLED would have burned that logo into the set in no time. It seems to be holding well after one year, though so I'm guessing the LEDs do burn slower. She certainly burned 4:3 black bars into her CRT HDTV after a few years (she kept forgetting where the HD stations were on the cable box or didn't care).
Given QLED has only really started using these numerous small zones/banks of LEDs since the end of 2017 (barely a single year now), it's far too early to draw any conclusions about these newer QLEDs, but IMO they could conceivably get burn-in over time due the micro-banks of LEDs that can now shut off completely. The main reason OLED is susceptible is each pixel is its own light. Leave some on and some off, and you get uneven wear, which we call burn-in. Now it may take longer than OLED (Samsung's LEDs may dim at a much slower rate, for example), but there will inevitably be someone who leaves CNN or SyFy on for years at a time (relatively speaking) and eventually gets a logo (or widescreen fans starting to see zones across the top/bottom where the LEDs took less wear).