JAD2's point was that no two dvd players are identical and also that if you calibrate the display using a calibration disc in the dvd player, you have effectively only calibrated the display for the dvd player and those settings may not be correct for other source devices (like say the cable box). All that is true, but in no way makes a calibration disc a 'gimmick'.
- First and foremost, the patterns on the disc are mastered to known color standards and you use them to get the TV to display, as closely as possible, the 'correct' color.
- You CANNOT calibrate your TV by eye until you think it 'looks good' because what you think looks good may not necessarily be correct. For example, people say you should use a very colorful video like Monsters Inc. and just tweak until it looks good to you. The problem with that is you don't know what a monster like Sully looks like in real life (unless maybe you saw one in your bedroom closet when you were a kid.
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So you tweak the color, contrast, and brightness until the monster is a beautiful shade of lime green to your eyes - but the disc was actually mastered with the intent that he appear forest green.
- Newer TVs often allow you to save calibration settings per input. So you can save the settings for the DVD and do the cable box separately (though you need the same patterns to do so and some HD stations transmit them early in the morning). The problem though is that if you are using the receiver as the video switcher with only one cable to the TV then the settings you obtained with the calibration disc will apply to all sources - but they will be pretty damn close to correct unless your dvd player is very poor to begin with.
- You cannot set contrast and brightness by eye. If you think you can you will most likely see 'black crush' where shades of dark gray/black that are supposed to be slightly different actually look the same and the image is too dark with lost detail. Watch any movie with very dark scenes and see if you can easily see the details in the image. IME, this is very hard to get right anyway but the disc does improve things greatly. If your dvd player cannot pass the 'blacker than black' pluge pattern necessary for calibration then buy one that can. It's not fair to say that calibration discs are worthless because some players are poor or cannot pass blacker than black.
All of this stuff is for people who want to get as close to technically correct as possible. I think they are worthwhile (I have both DVE and AVIA).
I agree wholeheartedly with jonnythan that a calibration disc is way better than a total guesstimate.