Toshiba is shelling out the biggest buck for HD DVD obviously, that could explain why the Onkyo DV-HD805 looks the same on the inside. Having the Onkyo brand on the front appeals to a certain audience. To be honest I would just wait a little longer (after Christmas) to purchase an HD DVD or Blu-ray player. I keep hearing, and I know not what solidity there is in this, that Blu-ray is outselling HD DVD by wide margins in software sales.