I truly find it hard to believe anyone with a plasma or OLED will never have burn in. The celebrated Panasonic ST series had burn in for me after a couple of years and like others have stated even OLED can have it even after a few months. Your results may vary but it will happen unless you watch only movies 24\/7. Rtings.com did a very good write up\/real life test so it's really only a matter of time for plasma and OLED owners. I would rather own a QLED from Samsung with no risk and sacrifice some black levels than being paranoid about what I watch. "Don't leave Cartoon Network on too long kids or you'll forever burn in that logo for everything we watch!"\n\nhttps:\/\/www.rtings.com\/tv\/learn\/real-life-oled-burn-in-test\n\n\nLike I and others have noted, no burn in, come check it out. The TV is still here. PS: we don't play games and I dam sure don't leave CNN on . I can see a gamer just leaving it there, for hours and days. But my Sony never has gave us a hint of that. Nd my PANNY still holding on.