They've been behind since when the 4 came out. I'm a definite Android/PC person and will voice my opinion that way no matter what. But when you look at the numbers, it's not a fanboy based opinion, but more logic based.
If you look at any iPad vs the equivalent Nexus... The Nexus beats it in every aspect, including price.
If you look at Apple phone cases, the logo is always left exposed for a very blatant reason. You are not buying a functionally better, and barely even competitive, product. You are buying an Apple logo with a mid-grade electronic device on the other side. There's a reason Apple products (Macs) have far less risk of viruses than a Windows based computer, nobody with anything important to hide uses a Mac. By important, I mean companies with legitimately important information that needs to be withheld from the public, not nude pictures of celebrities.
I still think, for how many people on here will go and bash companies such as Bose or Monster or Audioquest for selling lesser tier products at equal/higher prices than far superior performing products, there should essentially be nobody that would even think twice about buying an Apple product. Bose/Monster/Audioquest/Apple type companies survive on marketing.
Some people don't care and will spend money without researching and be perfectly happy. This goes for Apple and the previously mentioned home theater equipment manufacturers. Others who take the time to do some research and make logical, science based, decisions would turn their backs and run at the sight of Bose or Apple products equally.
Sorry for the rant
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