Amazing. I've always thought their stuff was overpriced. Now I will tell anyone who asks not to buy it. Their business practices are predatory. They set salespeople up to misrepresent the product, which even if it were represented accurately would misrepresent the product's actual merits. Their vehement defense of their trademark, which is unquestionably a common, English word, is ludicrous.
I'm going to trademark "The" and watch the cashola come rolling in. I love this country.
Generally, people will assign more value to letters without misspellings, for a variety of reasons. This could actually be a long topic in itself. As humans, catching someone else in an error automatically elevates the identifier as superior, thus diminishing the committer in the eyes of the one holding the letter. The reviewer has nothing to judge you on but what you write.
Of course, who really cares what some stranger thinks of you anyway? Flip-side, if you're going to the trouble to write a letter, you may as well present yourself as well as possible.
Ultimately in this case, it is irrelevant. Our target obviously is making a killing preying on those looking to expert salespeople to guide them in purchase decisions. That's their job, right? Unfortunately, the trust is misplaced and the dupes don't understand the tremendous conflict-of-interest at play. It's really a conspiracy between the cable maker and retailer, against the consumer. If the consumers caught wind, the whole house-o-cards would tumble. Dare to dream.
