Disney is making a bit more of it than it is. The IMAX aspect ratio was included in 3-D titles from Marvel. It didn't and doesn't require IMAX Enhanced. The movies look better even on non IMAX Enhanced devices. DTS implementation will be interesting to see. Will an atmos track still be selectable or will one need to watch the widescreen version to get atmos anymore? We'll see. Putting these titles on disc with IMAX aspect ratio and DTS:X tracks would be far more interesting.