Contrary to computer heat which mainly emanates from chips which can burn real easy, the bulk of amplifiers and receiver' heat emanates from toroidal coils, which are made of much bigger and more resistant materials.. They are expected to run warm. Many enthusiasts won't listen to music until these have had a few minutes of warm-up. I don't know how much of this is a subjective impression from listeners, and how much of this is scientifically validated, but I tend to believe there's something to it.
You can cool your amp, but don't over-do it. Don't go changing your heat-sinks for heat-piped designs with lapped bottoms and thermal paste. Just give a few inches of clear space on both sides of your amp, and leaves a space of 6" or more on the top, Favor an open cabinet design, and you'll be good. These thing are designed by qualified engineers, and if active cooling is required, it will be built-in from the get-go, and will be done in a way that avoids thermal instability.