Hello all,\n Ok so I have had my Sony Z9D for a while now and I think it's a pretty amazing TV. Then I installed a LG OLED for one of my clients and I sat down and really watched it for over an hour. When your in a store or Installing a TV, you really don't get to see how really good or bad they are.\nI don't really do Installs much anymore but I still get to get my hands dirty from time to time. After I setup the LG and get everything dialed in( (I don't fully calibrate out of the box) and I started watching just some 4k video's off youtube to try out the OLED as I don't get to see many of the LG's at all. Man let me tell you this is an incredibly detailed bright clear with beautiful colors and super deep blacks. It's absolutely damn close or as good as Sony's OLED models. I sat there and for the first time in a very long time felt that this TV could actually make me happy over my forever Loved Pioneer Elite Kuro.\nDon't get me wrong the Sony Z9D is one badass LED but it's an LED. At times I see stuff that I don't like. LED I don't care how good you make it and the Z9D is regarded as the best one ever made it's still has some of the issues LED has.\nOLED on the other hand doesn't seem to have any of the strange issues LED's have at least in the content I was watching. She has Xfinity cable service which is only 1080p at best and it looked really good. Smooth and non blocky, no jitter or weird strange wiggles that LED will do from time to time. I catch it as I'm still so use to how a Plasma replay's video.\nI have not spent any time with Sony's new Master Series OLED other then a few minutes here and there. Now I want to take one home and demo it in my house against the Z9D and really understand the differences between the 2 technologies other then what I have been trained on.\nSo as far as issues with OLED there are a few. You got Burn in and Image retention which I never had with any of my plasma TVs I owned and that's with 2 kids and a wife using them. I'm not so worried here. How long will it last? Who the hell knows that they have not been around that long. And finally the one that really prevented me from going OLED when I got the Z9D is by spec. OLED can't reproduce 1000 Nit's. They perform between 500-750 nits tops. Most HRD and Dolby Vision movies are mastered at 1000 nits or even higher which is insane but whatever specs are specs. My Z9D is the brightest TV ever made to date as far as I know and when something needs to be bright it damn shines. You need sunglasses with this damn light canon of a TV. I'm not sure that really matters all that much to me. It bothers the TECH in me as I'll know I can't reproduce all the high details as OLED's crush the top end detail with Tone mapping and no ability to replay them but I'm not a LED fan at all. I can live with the Z9D because it's a reference TV and I've never seen a better LED TV yet but I'm still not 100% happy with it.\nMy question to you guys who go deep into HDR and Dolby Vision what is your take on this whole video mess we live in right now? If you could own a OLED or the Z9D or Z9F the new one or not for me at all the Q from Samsung what road would you go money no object? I'm use to paying a premium for a TV so todays prices don't scare me except the 77 inch OLED's are pushing my limits. All 65 inch models are affordable to me and thats what I have currently. I'd love to go 75 or 77 next and I might bite the bullet and go OLED as I'm not sure the upgrades and downfalls of the new Z9F are going to satisfy me. Not to mention they don't have a 75 inch out yet. The 65 is out but I have not seen the 75 come through.\nIf you haven't figured it out the LG trashed me. I sat there in Awe and fell in love with that picture. It's so real and life like to me. WHY CAN'T OLED GET IT RIGHT AND MEET SPEC?