Show us a post where someone has stated that "ALL" amps sound the same.
But, what has been stated, that well designed, modern amps operated withing their design limits, levels matched, DBT, will indeed not be audibly different. No reason why they should.
I have owned many receivers and a few amplifiers. One example of an amplifier comparison: I had a Carver 5 channel amplifier rated for 80 watts per channel, and a Kenwood 2 channel rated for 150 watts per channel. The Carver defeated it in every test. Note that I used a Rotel Preamp and a Pioneer Elite CD player and PSB floorstanding speakers in the comparison. The Kenwood made noise, didn't have much headroom, and sounded if it was just squeezing by, no dynamics, and it was bright.
I would bet that the protocol used to compare was not levels matched to .1 dB spl, not was bias controlled for. A huge reason why this is an unreliable anecdote at best.
Different companies have different approaches to amplifier designs, so there is no way for them to sound the same.
Research shows otherwise:
David Rich and Peter Aczel, 'Topological Analysis of Consumer Audio Electronics: Another Approach to Show that Modern Audio Electronics are Acoustically Transparent,' 99 AES Convention, 1995, Print #4053.