Why would amps in active speakers last so long particularly, tho? Lifetime seems a big assumption of quality. They'll go cheap there, too if not already. They're all of higher quality than current avrs? I've never had a car with an active speaker myself....but my newest vehicle is 2007.
For lots of reasons. The first is that the power amps can be sized precisely for their loads, bass, mid and HF. Their loads will be simpler, as they will not be fighting complex inductive and reactive loads. In addition, they will not have wasted power. I can't emphasize enough that at a minimum half your amp power is wasted in the passive crossover, and often more. As order and complexity of a crossover increase more amp power is wasted, and the load often gets more complex.
Ventilation is much easier, as there will only be two a three power amp modules in each speaker.
As you add power amps to a power supply the stresses and heat build up. That also applies to power amps as you increase the number of channels in one box.
There are now many highly reliable class D amp modules. If I was designing my system now, and not 2004/2005 I would design it totally active with amps and crossovers in the speakers. Now I have 18 amp channels from nine two channel amps in the power amp case in the chase, and an extractor fan venting outside the home. The speaker cabling is 650 feet, so that is not an ideal elegant solution. In a room as large as this, low impedance balanced cabling would be required from pre/pro speakers if the amps and crossovers were in the speakers. So a receiver would not fit the bill, even if you did not use the amps. Having unused amps, obstructing ventilation and running quiescent all the time is not an elegant option.
Already designs are in the works for active speakers to be connected to pre/pros with cat6 cabling, which is easy to run and cheap. It might be better in my view to use an optical system, which would eliminate ground loop possibilities. Things are going to change and they have to. Current practice is far from optimal and not at all elegant.
Your car may have an active speakers system and you don't know it. My wife's Merc 1998, was the first car of ours to have an active sound system that I know of. It was JBL.
My wife's 2009 Toyota Camry Hybrid has an active Pioneer system. That car was bought in 2008 and never any trouble with the sound system despite very harsh climatic condition in these parts.
My 2011 Chevy Equinox had a very good active system. That was the only part of that piece of excrement that never gave any trouble.
My current 2019 Toyota RAV 4 Hybrid has an active JBL system which is excellent. None of these systems have given any trouble whatsoever. They are far more reliable than the systems of old, which were not active. These car systems were pioneered by the Germans, especially Audi and VW who put enormous resources into in car entertainment. It is a truism that the best sound system most people own is in their cars!
Lastly, as this technology becomes the rule, then the Pre/Pro head units will become much cheaper, as there will be far less parts, smaller power supplies and digital outputs. They will also be quite small. We here members complain continually, that their wives don't like those big black boxes in their living spaces. In addition with class D technology speakers will be smaller and yet more powerful as those active crossovers and class D amps will able to provide the power for EQ. This revolution in practice will allow for an advancement in speaker technology as well, and that has already started.
As multi channel immersive systems proliferate, pre/pro "head units' and digital connection to active speakers is the only sensible, reliable and elegant way forward without more chaos and problems than we have now. We are now in the early phase of this revolution, but I expect it to pick up pace.