This is the same debate that goes on for instrument amplifiers/cabs. I'm a bass player, and there are some highly regarded amps and cabinets that are anything but flat. Ampeg equipment sounds great, but it adds a great deal of coloration to the sound. Some people see that as "color" or "character" and they enjoy it. Other speakers, like the Acme Low B2 (
http://www.acmebass.com/) are "hi-fi" sounding with a reasonably flat response from 41hz-22khz (and only -6db down to 31hz), are also highly regarded, even though they don't impart as much coloration. Some don't like them because they sound too "flat" for their ears.
While its not a direct comparison (you don't want your stereo speakers to add as much color as an instrument speaker), I think the lesson is the same. Coloration and a non-flat frequency response doesn't have to be a bad thing, it can be euphonic.
It may be cliche, but I think it all comes down to the ear listening.
PS- Also worth throwing into the mix (no pun intended) -- hyper-accurate studio monitors aren't always the best things to listen to music on. Perhaps it's a result of most recordings being over-mastered to compensate for most speakers.