Here, Tesla cut a deal with local Target locations and most of them have a large bank of their chargers. Most chargers seem to be going in like this, where they're being added to an existing place frequented by people, not as a stand alone charging place.
Tesla bought a chunk of land on I5 between the Bay Area and LA, that is a common stop point already on that trip (Harris Ranch, we always stop there, great food). They already have a bank of chargers, but they are adding their own "charge stop" with their own store/waiting area. It is likely one of the first around here and not sure when exactly it will open.