The thing is they are both engineers, one chemical and textiles, and the other mechanical, so you figure they could understand some of what I'm talking about. They find it easy to discount my knowledge as marketing junk seeing as how I don't have my PhD and therefore my opinion doesn't technically matter to anyone.
Whenever they ask if their Bose system sounds good, all I can consciously say is yeah it's the best system you can get, for free.