<font color='#000000'>I listed every DVD/SACD player I could find at your price point. The selection seems very limited at $300.00-$350.00.
As for the Apex, my choice whould be not to bother with it.
The Sony, on the other hand, has very good reviews:
Sony review
The Sony is progressive scan whereas the Philips is not. If you have a standard TV (not a HDTV) progressive scan will not matter to you.
Since CC stocks both Sony and Philips it should be easy to compare them (if you have a CC close by). I have owned both Sony and Philips equipment in the past and trust both brands. It would come down to which sounds better to you.
Remember that CC has a "no questions asked" return policy
Just be sure to check out the details of that policy as to DVD players.
Now, there is also the Philips DVD963SA to consider if you can spend a bit more ($399.00). This player has SACD bass management. From it's sale/spec sheet it looks very nice. Take a look:
DVD3963SA
So, here's a list of SACD/DVD players I suggest you look at and listen to:
1) Philips DVD963SA ($399.00)
2) Sony DVP-NS755V ($249.00)
3) Philips DVD763SA ($199.99)
If I find any more players in your price range I'll post them here.</font>