I'm intrigued! I'll freely admit my distaste for their speakers. The two times I heard them (BP90X0s) were pretty sad. (Though they sounded better than the B&W 600 series towers!)
Those two brands confound me.
I digress.
I can't help but feel these are overpriced for what they will be. But the specs strike me as believable. An F3 of 42 Hz from a 6.5" woofer in a tower cabinet is completely realistic. They list total FR extension to 38Hz, which, considering the steep fall off of PRs, also sounds plausible.
The proof will be in the pudding, though, and when we see some good 3rd party testing we will know for certain.