The CEA-2010 protocol states that numbers should be scaled to 1 meter peak values, even though testing is done at 2 meters. Butterworth and Hsu are adhering to the protocol.
If you double the distance, measured output is reduced by 6 dB. If you go from peak values to RMS values, the values are reduced by another 3 dB. Some people feel that 2 meter RMS values are more reflective of what would be felt in actual listening situations.