Unfortunately, most current consumer implementations of Atmos don't know where you've placed your speakers. Dolby has relatively generous guidelines for where they should be located, and the AVRs and pre/pros assume you've followed them. This is no different from what most home entertainment equipment have always done for surrounds and rear surrounds. Yamaha's top-of-the-line receivers can measure where speakers are located, but it is not yet known publicly if that information will be used by their Atmos implementation. Hopefully we'll find out when their Atmos firmware is made available in a few days. One currently available device which is known for certain to measure speaker locations and apply the results to Atmos is the Trinnov Altitude32. Unfortunately, most people can't justify its expense. It's available in 3 configurations, 12, 24 or 32 channels, and costs about $1K/channel.