I'll bet they do make a 'difference' in the sound quality!
This is one situation where speaker cables WILL make an audible difference!
Ever notice all the threads going on about speaker cable gauge? Well, 12 gauge is the standard recommendation, 14-16 can be used for short runs... but your cable is something like 24 gauge, which is WAY too small for handling audio!
Do NOT use these cables with any higher power amplifier, and do NOT EVER run them in walls!
Seriously! This is an electrical fire waiting to happen!