No one has disputed someone's right to like their system, or to buy whatever they want. The dispute is about someone making false claims and whether or not people should be called on the BS claims that they make.
It matters when people spread misinformation, and that is exactly what many people do. I say, they should be confronted and exposed.
Now, if someone believed some BS but kept their damn mouth shut about it, no one would say anything to them about it. But when they spout off their nonsense, people should not accept it as if it were a reasonable opinion. Stupid opinions should be exposed as stupid opinions. When people spread falsehoods, they harm other people. And consequently, they should be stopped. That is, people should expose the stupidity for what it is, not necessarily muzzling them.
If you want a philosophical argument about it, I suggest reading the essay by Clifford at:
burger-book
What we are discussing is whether or not people should be spreading misinformation, and how people ought to react to it. We have people claiming to hear things that no human has ever demonstrated the ability to hear, and I say, they should put up or shut up. Some people imagine that every stupid opinion of everyone is equally valuable as every other opinion. I say, that is ridiculous nonsense.