Well then you must not have an hd transfer, if you do..calibarte your television, if that doesn't work try an eye exam....last but not least I highly doubt you have seen a 720p rip if you are comparing it to a standard dvd. I think you need to view a compressed mkv file and see the difference for yourself!! What movies have you seen on a 720 rip?? and what were the differences you noticed(or not since you say its the same as sd)...lol