lets not get the term AMP confused with Receiver or Pre Amp. Big difference.
I was a DJ for a good 12 years and had access to many type of different amps, preamps and what not. Most of my experience was from back then and with seperates.
This nonsense that all amps sound the same could not be futher from the truth.
1st off, 1 receiver will sound different from another receiver, if not because of the "Amp" but because of the preamp and processing. That's not to say you won't come across some that sound similar.
2nd, I have had many power amps at home on the same setup/same room/same source, and have done A/B comparisons. there are some amps that sound alike, but I would never make the statement that they all sound the same. If you go to a more powerful amp, your bass hits harder, louder, stronger, cleaner, and your highs will also be cleaned up. Not just at louder volumes either.
Just one Example I went from a TFM15 Carver power amp that just over 100w/channel at 8 ohm to a 1.5T Carver that's up to 600w/side. I had this setup for at least 18mnths. And I will state my life on it, that it sounded bassier and cleaner even at the lowest of volumes. Then I got rid of the 1.5t, and back to the tfm15, and well, it's just not the same. I never once turned the 1.5t up passed volumes that the smaller 15 could do, i never liked it for that, I just liked it's sound. Even the woman was sad to see it go. I realize this is a extreme example with a serious power difference, but I have seen similar results with equal powered amps as well.
one article written by some guy on the net doesn't prove anything...yes I read it. Every Year I try to replace my Carvers with something more up to date, and every year I have passed back what I demo'd. Why do you think that is....because they don't sound as good. But I must be crazy, they can't possible sound different.
I do believe however, that some people simply can't hear a difference.