While I'm a fan of BD, I'm just beyond ready for the 2.0 profile players to hit the market. There's no question that what we really need to see, for BD to start being a bit more acceptable, is a decent players, from a few manufacturers, that includes the speed of the PS3, and the cost of this Insignia... preferably less.
Not really good news or bad news in my head, just news. Rebranding someone elses product just doesn't do it for me.