Yes, it's a poorly worded title since there really isn't anything of substance in regards to subwoofer design. I also think the introduction saying that there are only two schools of thought when it comes to subwoofer design is off the mark. It's basically saying there are "one note" subs and "true to life" subs, but nothing in between, which certainly isn't true.
I'm not entirely sure where Gene is inferring that Axiom is saying to reject an 3rd party measurements though
I didn't read anything in that blog post about measurements at all. All I saw was some vague advice to listen for stand-up double bass runs, which is fine. I didn't see anything indicating to reject measurements though. Measurements weren't mentioned. If it were actually an article about subwoofer design (which it isn't, again, poorly worded title), then measurements
ought to be talked about. But I think Gene is inferring something that was not stated or implied in that blog post when he says that Axiom is saying to reject objective measurements. I didn't get that message at all from the text itself
It's just a blog post, written by Amie, and clearly just some musings on really basic design goals that a speaker maker might aim for at the outset of designing a new subwoofer. There's nothing wrong with the notion that a subwoofer maker might be aiming for smooth, linear, articulate bass, even if it is not as immediately impressive due to not being as loud as another sub or because a sub with a mid-bass hump will immediately stand out for its "hit you in the chest" tactile impact. But that's not the design of a sub, it's just a basic sort of goal that a subwoofer maker might set out to try and achieve at the very beginning of the process. It's got a poor title, but I don't think anyone here should be coming at it with any sort of scorn. If it simply had a more appropriate title, nobody would think anything of it.