But those items haven't killed the K-scape. K-scape business has only been growing. Lot's of people have left the ripping/plex world and joined K-scape. Convenience is key.
It's the same with MadVR. MadVR software is free. You just need to know how to setup up properly to integrate into your setup. 90% of people don't' want to do that. They want something to just plug in, go through some quick setup and BAM! ready to go. They are willing to pay the extra money to have it that easy.