Good report, I do see your point and I do understand why you feel the the way you do.But isn't it interesting that the very top of the line manufactures like Trinnov, Datasat, Barco, Storm Audio and Marantz all seem to have Auro 3D available in their equipment?? Jeffrey Katzenberg, founder and CEO of Dreamworks Animation stated back in 2012: “We actually considered a number of different new sound formats, but it became very clear to us that the Auro-3D audio format is actually the best. We believe they are going to be leaders in the market.” Sony Pictures Home Entertainment is to integrate the Auro-3D sound format within select SPHE titles slated for distribution across physical and digital home entertainment. “We are happy to work with Auro Technologies on bringing a more immersive sound experience to home audiences,” says Rich Berger, SVP, global digital strategy and operations, Sony Pictures Home Entertainment. Cinemark Theaters is the third largest movie theater circuit in the United States and also operates movie theaters in Latin American and Taiwan. In 2017, Cinemark operated a total of 81 theaters in Brazil use the 11.1 Auro 3D. I believe they have it right, I don't see Auro 3D going anywhere but up, simply because it is relevant in the industry.