In an audio sense Apple is half pregnant. It produces high quality "spatial/atmos" quality sound but, it has no way to get that sound to the listener -- unless they invest in a third party AV receiver and speakers connected to an Apple device. Yes, perhaps they are understandably hesitant to get wrapped up in a tangle of cables -- that just isn't their style. But, they are already half way there: HomePods can product great stereo sound. But, the best they can do for their own spatial/atmos level music/home theater is stereo with a virtualized spatial/atmos. But, that doesn't come even close to a full 5 channel system (or better). Apple is SO close!