I want to thank everyone for the feedback, it's appreciated. The sub is ported and the cone movement was much more prevalent with my testing. Since subs basically pressurize a room I can't imagine not seeing some movement at high volumes with a 10" driver. Yeah, the sub is not in the same class as my mains but sufficed for movie viewing. Under critical listening the shortcomings are becoming apparent though. My mains are rated down to 54Hz +/- 2dB so was hoping even a cheaper sub would improve things.
I think what I miss more might actually be mid bass. I played bass guitar through a 15" EV in a Kroth reflex cabinet. While my bookshelf speakers can play down to 54Hz, an 8" driver just doesn't reproduce those tones in the 100s and 200s as a 15" driver. While 77a better sub is likely a good addition to what I have, I think I need to try some more different songs and also look at room treatments. The highs start to sound harsh at high volumes so I'd also like to try and control the reflections from the ceiling and side wall. After buying the turntable though I'll likely have to wait a while to convince my wife to drop a $1000 on a better sub.
Last time I checked, Hsu Research had some good subs at decent prices.