Did anyone see 20/20's special this evening on vodka? They took several Manhattan bar going "snobs" who thought they knew their drink of choice - vodka, and gave them a taste test to see if they could pick out their favorite, as well as rank them from top shelf to house. Not surprisingly, they all failed. But amazingly, they picked "Grey Goose" as the worst of the 6 shots. Most described it having a terrible, heavy after taste, and wouldn't use it to clean off wounds.
According to the ATF: vodka is defined as a neutral spirit "without distinctive character, aroma, taste or color." In theory, then, one brand of vodka should taste like every other, and the phrase "premium vodka" would be something of an oxymoron. In fact, vodka's neutral taste does account for much of its appeal: It mixes equally well with tonic water and tomato juice.
So next time you go ordering that mixed drink with Grey Goose, Kettle One, Belvedere, Absolut, or Stolichynaya - just remember that the purpose of vodka is not to have "distinctive character, aroma, taste, or color." If you're doing shots, why not Canadian whiskey?
Do you think this in any way parallels audio myths?