I think it's great that they are offering people the opportunity to recieve credit for their hd purchases. As a consumer, I'd be pretty angry if they sold me a format that they knew wasn't going to be supported much longer.
I was just in BB 2 days ago and they still had a big HD-DVD display (tv, player, sign pointing out benefits, etc) 10 feet from the BD one. I wonder how that might affect newer shoppers and if they are going to make people aware of the situation.
Jack