I am surprised that the article did not touch on the fact that professional speaker companies have to make money on their speakers, while in the DIY community, profit is not really a factor at all. I would daresay a big chunk of the cost of a commercial speaker goes to overhead, shipping costs, profit, etc, middleman, etc. How many speakers are now being built off parts in China, or fully assembled in China by some kid making 5 cents an hour? Do you think there is pride in work there? No corners are being cut? With DIY, you can go with proven designs that can be measured and compared against commercial offerings. You can buy speaker kits such as the SEOS kits for about $200-400 per speaker, that IMHO, rival speakers that cost far more.
You can buy flatpack CNC cut boxes that look as good as most commercial speakers. You can also go to a professional cabinet maker if you so choose and have far more options available to you vs commercial.
I am taking my turn in the DIY subwoofer world as we speak, and quite frankly, there are DIY subs being built for the money that no commercial subwoofer can touch for the money. For about $1000 I am building four sealed 15" subwoofers and powering them with a pro amp that includes DSP and EQ. That cost also includes the Omnidsp mic I will be using with REW for measurement. Sure it took some research and reading and understanding how to use WinISD Pro, but with tools like Winisd Pro along with the DIY community, it has not been that hard.
After the subwoofers are done I really want to build some waveguide speakers to see how they compare to my far more expensive commercial speakers. Something tells me they will most likely be superior.