Can I preface this by writing, I am a long time reader and big fan of your work, so this is written with much respect.
It seems highly uncharacteristic, given the highly objective analysis you have provided on the site over the years, to read a statement which effectively distills the argument for qualification of relative advancement down to subjectivity. Arguing the perceived benefits of generational releases of the iPhone or iPad, in this instance, versus objective improvements seem at odds with your typical level of analysis. Especially when one considers that in the core subject matter of this site, that is precisely the type of thing you rail against.
Despite all the relative advances of the new Oppo models, in absolute terms they would most certainly have to be qualified as incremental. 4K upconversion of 2K material might be the lone feature that could objectively be considered substantial. Even then it would be arguable given the inherent resolution of the source material hasn't changed.
It's a nit that I picked. I acknowledge (and hopefully you can agree), as a former reviewer from another site, that the entire industry is largely filled with incremental improvements at the margins, with exceeding focus placed on products that, for the majority of the public, have well passed the point of diminishing returns.