Just for the sake of argument
New = Unopened, factory sealed box. Not refurbished or returned.
Your item = Mint - The item must have been removed from its' original packing and used for less than one year. The one year or less of usage is a must since subtle environmental contact such as finger skin oils, household chemicals, smoke, and other airborne pollutants can negatively impact equipment. The result of this kind of exposure is a discoloration of the equipment's surfaces.
Specifically: Electronics - must have no visible scratches, nicks, or blemishes anywhere on the piece. The gold plating on input/output connectors should evidence no scratches or discoloration. Chrome should have absolutely no pitting or discoloration, especially around screwheads.