Well, there is another reason. For those of us not able to hide our cables, a lot of power cables these days, even with expensive and premium electronics, are cheap, molded, inflexible, things that refuse to lay flat even after a heat gun treatment. 12/3 SO lays flats and bends easily. The cable that came with my ATI amp is especially annoying n this regard. Unfortunately, the ATI has a 20amp IEC connector, and they aren't cheap.