Masonry walls will have re-bar and each course of block has wire mesh, so sounds like a roof top would work best.
It also depends how far the stations are away, the terrain, etc.
I have a WinegardHD-6000 for FM, it's directional. If he's listens to a certain station, he can point it there and be done.
AM is tricky, especially in a shop environment. It's susceptible to electrical interference such as, florescent lights, power tools, etc.