I have little doubt most people won't be able to tell the difference in a "blind" test between any of the newer Sony BDP such as the 370 and up, PS3 and the Oppo playing the same DVD. To me the upscaling thing is no longer an issue, but hype, placebo, exaggeration, than real. I base my comments on my own experience and have no intention to argue with anyone but just want to share another view point/experience. Or like you said, just sayin'