The speakers have to sound great to us before buying. And some rooms are better acoustically than others.
The speakers may sound great in your room, but they may not sound great in another room.
I believe that is why we look at the measurements. They tell us how speakers handle all the frequencies - how accurate they are.
And speakers with great off-axis FR are more forgiving in some of these rooms.
If we throw all the measurements out the window, then all we have left are subjective opinions.
I feel tired.