There's probably a lot of debate that could happen about the value -- or lack thereof -- in $100 cables. In my case it would be an opposition to them; to me, that doesn't seem like a good investment.
If you wish to persue less costly alternatives a few potential candidates are the MediaBridge
8 feet and
12 feet, as well as the Velocity
6 feet and
12 feet.
Of course, those are only examples, but it gives you an idea of what else you might wish to consider.