Call it a "lost leader" if you must, whatever... a carrot dangling out there, an attractive hand tied fly, whatever, to attract many new entry level, budget minded, potential "audiophiles" to get them hooked and into the family. We know how "loyal" many AV123 speaker owners are and have been... and many still are. I hate the word "fanboys" but we are "fans" if we've checked prices and know that we've finally got a great deal and we're really pleased with out little speakers -- we can say, "finally I've great little speaker that I could afford and that I can enjoy and brag about and show off to friends and family -- that I'm not ashamed of, even though I know it's a budget speaker -- then we stick around with company and become "fans -- men and women".