You have a good point here. There has been lots of debate about how the BDP-80 (and the BDP-83, for that matter) compares to players from Sony, Panasonic, Samsung, and other players that you might find at Sears or Best Buy. What about the flip side of the coin? How do the BDP-80 and BDP-83 compare to players from Yamaha, Pioneer Elite, Marantz, Denon, NAD, and others? We already know that some of the manufacturers that could fall into this category are building their players around the OPPO platforms (Cambridge and Lexicon, for example). There are a fair number of other BD players priced higher than either OPPO player that don't use the OPPO platforms, almost none of which offer any streaming video support - what about them? Those are the brands that were closer competitors of OPPO in the DVD days (similar features and build quality at lower prices) and they are really the ones that OPPO is probably most closely in competition with today. It just happens that OPPO's BD players are enough lower in price than those BD players that they are bleeding over into the Sony/Panasonic/etc. market at the same time.