That is of course, anechoic (1M) / field (2M) results. I don't know of any other driver at any cost that even come close to these results. In room, that is at least 118-120dB at 20Hz, from a single driver in a very undersized sealed box. I fail to see how this can not impress, since distortion is still relatively low, and very little power compression is occuring. This is simply demonstrating the driver is in a league of it's own when it comes to handling massive excursion, thermal capacity and motor linearity.
Put the driver in a more ideal enclosure, and it will easily produce far more SPL in the bottom octave. You know that a tiny sealed box results in a great deal of loss to SPL at the lowest octave. This type of arrangement is very important/useful in applications where the sub must have the smallest possible size yet retain as much performance as possible.
Here is the driver in a box using massive passive radiators:
http://www.hometheatershack.com/forums/subwoofer-tests-archived/8156-diy-tc-sounds-lms-5400-18-2x18-page-ranking-200l.html
Output, anechoic (1M), is about 116-118db for most of the range. You will come to around 130dB in an average closed room with this single driver, in an ideal cabinet type/design. Distortion/compression remains incredibly low.
-Chris