Have you heard them play or is this just an uneducated guess on your part?
Paradigm isn't what I call a gimicky company. From the review it would appear that this sub is a very smooth and powerful sub capable of prodigous bass output without any slop. It seems to be on par to their reference $12000 sub. Each driver is substantial "Each driver has a ten-layer voice coil, a diecast chassis, and a 12.6-pound magnet/motor assembly. The cones are made from mineral-filled copolymer polypropylene and have dual spiders. "