Exactly! There is no risk involved in signing T.O. The Bills have not made the playoffs in 9 years, ticket sales were dropping and have been non-existent in the national spotlight since the superbowl years. The worst possible situation is the Bills have another losing season and T.O blows up in the media. Remember, he only signed a 1 year contract so if it does not work out they don't resign him with no salary cap hit.
The positives that come out of this move is the Bills have 2 #1 receivers and the potential of being one of the deadliest combos in the league. The Buffalo organization now sells more tickets, merchandise and are getting respect nationally. From both a football and especially marketing standpoint this is one of the best signings in the history of sports. The Bills go from getting at the most 1 prime time game to possibly 3 now. Thats how big of an impact T.O has. I heard he is going to be living in T.O (Toronto) too. LOL.