Its sad, unfortunately, that online retailers to some extent have absolutely destroyed some retail industries. But, at the same time, have boosted total retail sales across the board and have been a positive influence in minor economic growth in some cases.
Pre-Ecommerce, You had to buy from a dealer, or out of the newspaper. Possibly the classic mail order approach was taken. Point is, you kept your dollars local, improved your local marketplace, and things were fine cause we didnt know any better.
Lets say local stereo guy needs to gross 2500 dollars a day to stay in business.
he sells ACME product for $500, makes a profit of 250 and sells 10 a day.
now come internet sales
He now only sells 6 units a day.. what happens to his price to keep his doors open?
Now thats a very elementary example for a quite complex issue. Internet sales drive retail prices in all kinds of directions depending on particular business model. He can up his price hoping his 6 remain to make ends meet or he can follow the walmart model and hope for higher volume lower margin...
No matter what though, the PERCEIVED VALUE at the retail level is shot. The price no longer seems reasonable... BUT the old addage of "you get what you pay for" is important.
Chris (WmAx) is the anomoly, he knows what to expect when he opens his JL box and understands the legitimacy of it... he also knows the parameters of making that product perform optimally and safely for years of use.
99% of the American public do not.
I've been in the golf industry for years... I'm comfortable ordering some things online...
The average golfer at a retailer pays 700 for a set... he can buy that same set online for 250. What to do... what to do...
That 700 buys him the set of clubs, properly fit, properly warranteed and with true expert advice on the product hes buying.. once more, he knows the product is 100% Legit. He got what he paid for.
The unit online fits a guy twice is strenth and size, is the wrong model for his game, not guaranteed against breakage and is made in TsinTsou's garage.
Which is the better value...
You can do what you want... but when any of us buy specialty equipment in any form or function, you purchase more than the product. You purchase the service, the linneage of the product, the peace of mind of quality, the product itself, and the satisfaction of knowing who you did business with and knowing that you are truly a valued customer.
I personally think spending money at a local retailer is the only obvious choice with a few, very very rare exceptions. At least, at the very least, buy only from credible authorized dealers.
All that said, i have nothing against ID companies at all, my experience has led me to believe that the buying experience from these companies is perfectly legit.
Sorry to all the good guys out there in cyberspace, the bad guys ruined it for ya....