i think its a price gouging thing.
they know that some people will freak out over the 2/17 thing, and just go buy something. not knowing the prices were "just" raised a somewhat large amount. supply and demand, sure, but not these days. after the poor CHRISTMAS sales, these things should be clogging the shelves. i was ready to buy 2 different 32" sets. the prices went up $50 over night. 1 of them went up another $10 the next night. this is my evidence.