My personal experience would lead me to believe that the sun revolves around the earth and the earth is flat.
A good example, and one that has come up in a number of previous discussions about science and logic. If only I had the time and motivation to go track them down (I thought about it last night)...
Both of those are things that people used to think were completely logical and obvious, and anyone who thought otherwise was nuts. Now, it's the opposite. So, viewpoints change, sometimes based on "data".
Now, data is not always complete, or understood, or interpreted correctly. Researchers indicated a few years ago that olive oil was horrible for people...now experts say that it's great for people. Perhaps the data changed, perhaps people viewed it differently, or perhaps it was simply communicated incorrectly the first time.
Either way, what is "logical" and "obvious" to some isn't the same to others, nor is it universally applicable.
I like the sun brakes idea! Good stuff. I don't think those would sell all that well here in the southwest, though.