The rule as I know it is that when you are looking at a 20amp circuit the maximum load can be 1920 watts continuous. For a 15amp circuit it is 1440 watts continuous. With 12 gauge and 14 gauge wiring respectively.
The hard part I think is that while you don't need a dedicated outlet for your gear, you do need to consider (and find) everything else which may be on that circuit. You could be wired to lights, or other devices, and I sure as heck have wiring in my house that hits bedrooms, my office, and other locations, almost at random. One outlet in a room may not be on the same circuit as another, but may tie into outlets in different rooms.
But, AFAIK, there is nothing against using 20amp circuts or 15amp circuits within a home as long as the proper gauge wiring is used. As such, when my home was built, the electricians had no issue at all running a dedicated 20amp circuit from the box to my eqipment rack location in the basement.
If I had it to do over again, I would of had them run two more 20amp circuits for my basement, which is unfinished, but I put a lot of lighting in and now when I turn on power tools, the lights flicker.
Anyone have any solutions for interference that rolls up a TV, like a ground loop, when you turn on dimmers... even after the ground is lifted from the TV?