How can people not feel both ways about this. I mean, logically to most of us here we just scream - "WTF! Denon... don't go down the path and become a new MonsterBose!" Denon has a long earned reputation as a maker of quality electronics that they've sold at competitive prices taking on, and often raising the bar at the price points of their products. No cheap amplifiers, or junky electronics that cut corners, but generally extremely well engineered product that has thousands of A/V enthusiasts awaiting CEDIA every year for the newest toys from them.
So, it makes sense that this 'exotic' cable claim, which makes most of our stomachs turn over, is a huge disappointment to all.
Yet, how can we ignore the fact that the exotic cable companies are making buckets of cash? Seriously, if someone is making stupid money on cables, shouldn't that company use some of those profits to research and develop other products which are actually price competitive and of high quality for the money to consumers? We see all this money going to Monster and Bose and other overpriced products, yet those companies give very little to nothing back at all. Why not let Denon take a bit away from Monster, and maybe that can help next years A/V receivers be just that much better. Or maybe those guys will just pocket the extra cash...
But, I would rather see that cash go to Denon than a long list of other companies.
NOT that I would be so foolish as to buy into their snake oil business.
Tough call, but IMO, when you are in the CE business, and snake oil is an incredibly profitable part of that business, it would be a poor decision not to take part in it at some level. The consumer still should do their homework, and with the Internet it's not always that difficult to get solid information and unbiased reviews.