If only it were that easy, unfortunately in my observations people don't want to hear the truth, they want to have reinforced what they have been spoon fed on late night infomercials and the like. I have actually had people tell me that I have no idea what I'm talking about when I tell them that Bose is overpriced for the quality you get. They actually get angry about it. As if you are personally attacking them. It's a similar thing with Monster or just about any other gigantic company out there, people who "have done their research" just want you to reinforce what they have "spent countless hours on". People want to believe, so let them believe, when they are ready they will come around, but until that point there is no use in trying, you will be dismissed as a charlotten(sp?).
Mike